Great content marketing requires a strong foundation. This foundation is built starting with a solid strategy. The strategy ties everything together to achieve the desired results.
I will develop a custom content strategy built just for you based on:
- Your goals and objectives
- Your time frame for achieving those
Another key component to a successful strategy is knowing your target audience. My strategy will answer these key questions about your audience:
- Who are they?
- What are they looking for?
- How do we reach them?
My process will uncover these components in order to deliver the right content to the right audience at the right time.
In order to build out the strategy, I'll look at where you are right now in terms of content and perform a detailed content audit. This helps me gauge how I can best help and provides some additional insights to incorporate into the content strategy.