Great content starts with the writing. I'm fascinated by words - how they're expressed, their impact based on those expressions and how all of that can change just by the words we choose to use. We are all communicators but we are not all writers. For most, writing is hard work. For me, writing comes very naturally. Which is not to say that's it's easy!
With a strong corporate background in marketing and communications, my best attribute as a writer is being able to ascertain the appropriate voice and tone for my clients from a very intuitive place.
Once the writing is finished - it doesn't stop there. As an accomplished content strategist, I can then promote and distribute your content so that it gets seen by the right audience at the right time on the right platform. Not only does the content need to be engaging (i.e. well written), it also needs to be timely and relevant. I've been a Certified Content Marketer with CopyBlogger since 2014 and I've been able to consistently create compelling content that generates quality leads and increases sales for my clients.
Then comes the important part: the analysis. We'll work together to establish key metrics so we can measure your content. For me, it's not just about creating great content - it has to make an impact to your bottom line. Let's talk.
Great content requires a solid strategy. We'll work with you to develop a custom content strategy that reflects your specific objectives.
With the strategy in place, we can focus on getting your content noticed. We'll publish engaging content consistently in order to grow your audience.